Sunday, December 29, 2019
Comparing The United States And Switzerland - 872 Words
Trying to compare the United States to Switzerland is quite difficult, especially when there are many differences between the states of America. So the easiest is to compare the general aspects across the board, and for the smaller differences I can only compare it with Texas, since I have lived there my whole life. The first major difference is the food, of course the food is different all across Europe compared to the United States, just because we have different types of food. In America we like to imitate other countries food, trying to bring different cuisines to everyone s diet. For example; Italian, Greek, Chinese, Asian, and many other different cuisines. Swiss food you rarely see in America, like the fondue, that is something America has put a twist on, trying to imitate that certain dish. Roclette has just now been introduced to America, and itââ¬â¢s one of the bigger hits now, but it is nice to know we have had it in Switzerland from where it is originally from. Another difference in food, is that nothing in Switzerland is processed, no preservatives, no high fructose corn syrup, and no dyes. Another thing that is different with the foods, is having freshly produced chocolate that is out of this world. It is a disappointment to go back to America and crave chocolate to only have the options of either getting Hershey s, which will not taste as good or as smooth, or find European chocolate for more than $5. But not all of American food is bad, we are known forShow MoreRelated Dominate Cultural Patterns of Switzerland Essay896 Words à |à 4 PagesDominant Cultural Patterns in the United States as Compared and Contrasted to Dominant Cultural Patterns in Switzerland nbsp;nbsp;nbsp;nbsp;nbsp;Switzerland is one of the most mountainous countries in Europe. The Alps cover more than half of the country. It is a small country of 15,942 square miles. The country can be geographically divided into 3 areas: the Alps, the Mittleland (plateau), and the Jura mountains. nbsp;nbsp;nbsp;nbsp;nbsp;The population of Switzerland is about 7.3 million, withRead MoreComparison Between United States Government And Switzerland1714 Words à |à 7 Pages Comparison Between United States Government Switzerland Research Question: Is Switzerlandââ¬â¢s direct democratic government more efficient than the united states representative government? A government is a specialized activity of individuals and institutions that make and enforce the public decision that then becomes binding. The United States government governs themselves in a significant way that is different in comparison to the Swiss government. In the United States, our government can beRead MorePest: Hotel and Golden Arch Essay628 Words à |à 3 Pagesdifferent factors in the overall environment in order to understand the market growth or decline, also understanding the situation, potential and operational direction of the company. In 2001, McDonaldââ¬â¢s Switzerland CEO planned to operate a hotel which is closed to the Zurich as Switzerland is already a potential market. However, there are lots of competitors and it was a big challenge for this project. Expansion of Zurich Airport (Political factor) The Golden Arch Hotel is located closeRead MoreThe Factors Of Homicide Suicide1651 Words à |à 7 Pagesis the victim of the crime. Marital status is the status in which both the perpetrator and the victim are in which each other. It can be classified as married, separate, divorced or single. Homicide-Suicide rates are a growing number in the United States and the countries around. They were once something that rarely occurred but then they became the front news of every media and news outlet. Many different things can lead to the result of an offender or perpetrators committing homicide-suicideRead MoreNotes On Monetary And Monetary Policy Essay1525 Words à |à 7 Pagesreliable financial institutions in a state. Getting the model and monetary policy right is crucial for the health of an economy. Overly expansionary MP leads to high inflation, which decreases the efficiency of the economy and hampers economic growth. An MP that is too tight can produce serious recessions in which output falls and unemployment rises. For the sake of this case study, we shall limit our models to monetary targeting and inflation targeting, comparing the elements, advantages and disadvantagesRead MoreThe Issue Of Unauthorized Downloading And Piracy1259 Words à |à 6 PagesCopyright polic ies have always been an issue throughout history, with the advancement in technology digital piracy being a fairly new phenomenon has made it necessary to reevaluate and update copyright policies to the 21st century. When comparing the Canadian and US copy right and piracy laws it is evident that although there are similarities and differences, the Canadian approach proves to be effective at protecting the owners of the works in the issue of unauthorized downloading and piracy. ItRead MoreThe Use of Biometrics in Forensic Science785 Words à |à 3 Pages(Jain, Flynn Ross, 2008). 1.1 Forensics The use of biometrics in forensics has been used for a long time. Usage of fingerprints as an identifier has been used to link suspected criminals to the crime scene by collecting fingerprints then comparing it. Nowadays as computer technology has become more available. Large Automated Fingerprint Identification Systems (AFIS) are used to match unknown fingerprints against a database. Today AFIS is used in every law enforcement agencies worldwide. ItRead MoreThe Drug Heroin1362 Words à |à 5 Pagesmanufacture, possess, or sell diacetylmorphine without a license in almost every country, except the UK and Switzerland. It is also available for prescription to long-term users as a form of opioid replacement therapy in the United Kingdom, Netherlands, Switzerland, Germany, and Denmark, alongside psycho-social careââ¬âin the same manner that methadone or buprenorphine are used in the United States and Canadaââ¬âand a similar programme is being campaigned for by liberal political parties in Norway. UsageRead MoreGenetically Modified Organisms ( Gmo )879 Words à |à 4 PagesOrganisms (GMO) have been introduced as safe for human consumption to our market since 1996 without sufficient safety testing. Evidence points to no necessity for GMO food (not to mention harmful affects) and therefore it should be banned from the United States just like it has been in multiple other countries. Some things this paper will cover is how GMOs are made, who makes them, what affects they have on the environment, and what a safe alternative is. First, how genetically modified organisms areRead MoreThe New Zealand Healthcare System Essay1298 Words à |à 6 PagesSignature Assignment In comparison to other developed nations, the United States spends more of its Gross Domestic Product (GDP) on health care expenses than any other nation. In 2009, the US spent 16% of its GDP on the health care industry. This represents nearly double the amount spent by other OECD nations (an average of 8.7%) and came in 40 percent higher than the next highest nation, France, which had an 11.2% of GDP outlays on health care expenditures. If we examine these costs at an
Saturday, December 21, 2019
Identity Nd Belonging Essay - 1987 Words
Our sense of identity can never be constant Identity and belonging are inter-related; they go like peas in a pod. The groups we choose to belong to and the ways we connect with others help to form our own identity. Together, these issues go to the heart of who we are and how we present ourselves to the world. One human quality that we all share, despite our individual identities, is the need to belong. It is a paradox that we long to be free, to be who we truly are and yet we yearn to belong to some kind of community. There is no real obligation to belong to one group, you can belong to many, that is, an individual is not bound or obliged to belong to one group, they can belong to many which can create multiple identities for theâ⬠¦show more contentâ⬠¦Belonging to a group often carriers with it a sense of exclusivity or privilege. It fosters the feeling that we are accepted and loved. Belonging to more than one group can also create multiple identities for an individual. The way most us behave within our families will differ to the way we behave within our social group, which creates multiple identities that we choose to portray in different groups and situations, therefore our identities is inconsistent. Belonging is often contradictory in nature. Sometimes in our efforts to belong, we may compromise our values and beliefs, lie to ourselves and do anything we can to be accepted. Belonging, to something, can make us feel better about ourselves, if only for a while. It can also make us feel trapped. Sometimes being a member of a group means security, other times it can mean pressure. Most of the time belonging to a group can define us; however it can also be where we lose ourselves. In an effort to find ourselves we actually become a clone of others. It is only through belonging that we can break out of the shell of individualism and self-centeredness that both protects and isolates us. Changing circumstances can precipitate a change in our identity. Moving to a new school, town or country means t hat we may lose our sense of belonging to the people and places we left behind. We need to adapt to a new environment and make connections with new people, thusShow MoreRelatedThe Origins Of Code Switching1697 Words à |à 7 PagesThey reached a conclusion says that in any a signed dialect, two phonemic systems can be existed, for instance the experience was done on a sample speaks the mazateco language. It showed that the mazatecon finds the sound /nd/ is easier and better to read it in a form of /nt/ than /nd/. Weinreich 1953 mention a phenomenon started to appear known as code switching. In 1961, Roman Jacobson mentioned to the term Code in his book Linguistics and Communication Theory and he used this term to expressRead MoreDurkheimââ¬â¢s Thesis on Social Solidarity in Different Types of Societies1191 Words à |à 5 Pagessolidarity based upon a strong sense of belonging to their community, 2 Through their work, religious beliefs and similar lifestyles. An example of Mechanical Solidarity would be a smaller town or area, who worked together sharing common values amongst the community, or perhaps even an area where strong religious beliefs tied them to one another. According to (Palumbo et al, 2005) within Mechanical Solidarity, individuals did not have a strong individual identity, but they experienced strong bondsRead MoreShould Bullying Be Looked At More Than Just Rivalry?947 Words à |à 4 Pagesestablished to advise the Commissionâ⬠(N/a, nd, edlawcenter.org). The Commission issued a comprehensive report in 2009, establishing a road map for the legal and policy reforms needed to combat bullying in New Jersey s schools. That report heavily influenced the drafting of New Jersey s Anti-Bullying Bill of Rights Act, which was signed into law on January 5, 2011 and is considered to be the strongest anti-bullying legislation in the country (N/a, nd, edlawcenter.org) . Under the Anti-BullyingRead MoreIslam: Examination of Misconceptions and Beliefs1663 Words à |à 7 Pagesin various cultures, serves to shape, and is shaped by those cultures. This study examines the perceptions of those of the three faiths in various countries and how they view one another and seek to answer how a level of threat is felt by those belonging to these three religious groups in various countries. Countries examined in this study include those of the United States, Great Britain, India, Pakistan, and the Middle East. The depth of understanding or the teachings of Islam among the variousRead MoreEarly Childhood Education1761 Words à |à 8 Pagesbelieves â⬠It is our responsibly that all children that come into our care have the opportunity to be a part of an environment that is respectful, loving, nurturing and encouraging that incorporates each individualââ¬â¢s needsâ⬠(personal communication,2014). Belonging, being and becoming clearly suggests that al l children, regardless of their abilities, the family group to which they belong, or the community in which that family resides, have a right to simply belong, be and become(Richardson, 2014). Gardner developedRead MoreTransitions Of The Early Years2068 Words à |à 9 Pagespositive transition. Damhorst (2001) has elaborated on the construction of self and identity, he names this theory ââ¬Ësymbolic interactionââ¬â¢. Unlike some theories that propose that an individual should be passive to rules that are made by society, symbolic interaction views a person to be active in the process. (Dunlop et al, 2007). Like Damhorst, James (1980) stated that transitions should be in relation to self-identity, and that inner transitions as psychological and development changes that take placeRead MoreIdentity in the Hairy Ape: Yank as a Part of the System and as a Social Outcast2989 Words à |à 12 PagesUNIVERSIDAD NACIONAL DE CATAMARCA FACULTAD DE HUMANIDADES DEPARTAMENTO INGLÃâ°S PROFESORADO EN INGLÃâ°S ASIGNATURA: LITERATURA NORTEAMERICANA Identity in the Hairy Ape: Yank as a part of the System and as a Social Outcast PROFESSOR: Mgter. Marà a del Valle Bulla Mgter. Lucà a Fernà ¡ndez STUDENT: Mercedes, Gutià ©rrez YEAR: 2012 Yankââ¬â¢s initial space in the world which defines his self is, eventually, shattered by the intruding gaze of Mildred. His searchRead MoreDisposition Early Childhood Teachers6218 Words à |à 25 PagesThis makes for four responses in total. Exemplary performance was rated as a three, expected performance was rated as a two and below expected performance was rated as a one. The dispositions being assessed were belonging, mastery, independence and generosity. Within the category of belonging were samples of descriptors. Descriptors included: relates easily, positively, and tactfully with others, is friendly, courteous, and professional; actively seeks opportunities for personal and professional growth;Read MoreThe Marginalized Groups in Indian Social Construct: A Critical Study of Mahesh Dattani4979 Words à |à 20 Pagesstruck the conscience of the society by exposing the hypocrisy of the middle class urban Indian society. The deft use of English as a hybrid form of indigenous language has been a powerful tool in showing the conditions of marginality and class identity. Keywords: Marginalization, Postcolonial, Subaltern, Hierarchy, Gender, Sexuality, Hegemony I. Introduction The term marginalization refers to individual or groups who live at the margin of society. Their situations may be historical or culturalRead MoreAccount for the Variables Which Precipetated the Collapse of the First Republic (1960 - 1966) Evaluate the Presence of Those Variables in the Present Democratic Dispensation and State the Consequences4886 Words à |à 20 Pagesencouraged ethnic and regional cleavages among the people which probably set them antagonistically against one another. In other words, the concept of nation-building which would have created trust and unity thereby giving everyone a true sense of belonging in the Nigeria project was out rightly absent and misplaced, and that precipitated the negative political, economic and social variables which led to the fall of Nigeriaââ¬â¢s first republic. In the circumstance, effort will be geared towards answering
Friday, December 13, 2019
Bollywood and Gender Free Essays
Research Proposal Aim: To study and compare the role of women in some of the women centric Hindi films released between 1980 to 1990 and 2000 and 2010. Objective: To study the issues of gender, caste, development that were perceived in Indian cinema then and now in women centric films. A comparative study about the representation of women in Indian cinema then and now in women centric films. We will write a custom essay sample on Bollywood and Gender or any similar topic only for you Order Now Scope: There are a numerous women centric films that are created in diverse languages around the world. When we focus even on one specific type, we get to know about the culture and thought process of that specific region. Also, a strong statement emerges out of the analysis which is a reflection of the prevailing ideologies in the society. This paper will be mark a statement on the thought process, beliefs of the people especially for the women. These beliefs systems and ideologies will be compared through women centric Bollywood movies that were released between 1980ââ¬â¢s to 1990ââ¬â¢s and 2000 to 2010. The scope can be extended to many women centric movies made in various languages other than Hindi. One can also include the earliest of the eras for a detailed comparison and in-depth study. Not only a comparison on the issues like gender and caste but also a comparison on other issues like lifestyle, costumes, movie posters etc can be done. Limitations: This paper is limited only to Bollywood films because of the language constraints. Also, only two decades have been chosen since the comparison and study would be possible with a limited number of films to study. Also, from each decade four women centric films are chosen and then studied thoroughly. Followed by is a detailed analysis of the movie based on the issues of Gender, caste, development, ideologies. Research Question: What is the difference in the representation of women portrayed earlier (1980-1990) and that which is shown now (2000-2010)? â⬠¢ What are the factors that have affected the change in the representation of women in Hindi cinema esp. between the 1980- 1990 and 2000-2010? And how is the transition identified? â⬠¢ Was the image of women shown in the movies of 1980-1990 stronger, bolder than tho se shown now (2000-2010)? Introduction: Confirming Aristotleââ¬â¢s view of art as an imitation of life, gender discrimination in the Hindi film industry does indeed reflect the bias that exists in Indian society. The gender ratio in India is heavily skewed in the favor of males (1. 08 male(s)/female) (from CIAââ¬â¢s publication). Thus, Indian moviegoers are presumed to be mostly menââ¬âroughly between the age of 15 to 34 years. These moviegoers, according to an all-India survey by a research organization, enjoy mindless comedies. Such thinking dominates cinematic expression in one of the worldââ¬â¢s largest centers of film production. The Indian entertainment industry stands at $10 billion today and is expected to grow at 18 percent per annum compounded annually over the next two years (Economic Times). An average Indian spends approximately 4. 6 percent of disposable income on movie watching in theaters. And because issue-based films are not a favorite with the masses, a producer opts for subjects with more appeal so that he or she can recuperate the huge investments involved in film production. Even female filmmakers do not risk funding for their films by focusing on women-centric subjects. At New Yorkââ¬â¢s iView Film Festival held in 2009, which explored gender and sexuality issues, filmmakers and actors on the panel were asked to comment on the presentation of social issues through Indian films. Zoya Akhtar, the filmmaker ofà Luck By Chance (2009), and a panel member commented on the female protagonist in her film saying that, ââ¬Å"The character could have been any; the fact that she is a woman is a coincidence. â⬠But because the film ends up centering on the story of a woman, the director struggled for six years to make the filmââ¬âapparently because numerous male actors turned down the costarring role. She had a difficult time despite her insider status in the industry as the daughter of renowned Indian scriptwriters, Javed Akhtar and the sister of an accomplished film director, actor, producer and singer, Farhan Akhtar. The absence of female centric scripts in main stream Hindi cinema is partially to be blamed because of its commercial viability. Also, commercially super-hit films like Jab We Met(2007) and Paa(2009) are termed as female centric films, but on observing closely, we realize that both the female characters in the end need their male counterpart to overcome their grief or are heavily relied on them to ensure a happy ending to their story. Hindi cinema is divided into ââ¬Ëtrendsââ¬â¢ or ââ¬Ëerasââ¬â¢. Starting from the silent ra in 1920s, Hindi cinema has evolved tremendously in terms of technique, story telling and the stories that were told. The period from late 1940s till 1960s is considered as the ââ¬ËGolden eraââ¬â¢ of Indian cinema. Bollywood witnessed a new wave in form of content, where earlier movies focused mainly on mythological stories, after independence, their focus shifted on development issues (Do Bigha Zameen- in 1953), gender (Bandini-in 1963), caste di scrimination (Sujata-in 1959), etc. In the early years of Indian cinema, it was Bimal Roy who made a host of films in which his heroines had the lead part to play. Commercial cinema then had female centric scripts and Nutan, Meenakumari, Madhubala and Waheeda Rehman have portrayed some of the most powerful female characters in Hindi cinema and delivered super-hit films. The role played by Zeenat Amaan in the movie (Qurbani-in 1980) was much ahead of its time. It was bold and headstrong unlike of the characters that we seen in the movies of late 90ââ¬â¢s. One of the outstabding commercial hits Seeta aur Geeta concentrated more on the heroines rather than the two heroes. Besides such mirrored plots, some movis have focused exclusively on the heroine and woven the script around a central female character. In such films, the woman has no prototype. Jaya Bhaduriââ¬â¢s Guddi was one of the early hits where the innocent girl next door image of a star struck teenager became representative of each school going girl for years to come. In other films like Aandhi, an educated wife changes course midway from a happily married woman to a leading politician. When we compare those films with the films produced during 1990s and later, we can see stark contrast in the way female leads were being portrayed. Not only in their portrayal of the character, but also in the way the content of the movie that was generated. At times or rather most of the times, they were meant to accomplishments to their male counterparts. Shridevi in Lamhe(1991), Madhuri Dixit in Hum Aapke Hain Koun-(1994), Karishma Kapoor in Dil to Paagal Hain-(1997), Fiza-(2000) ,Kajol in Dushman-(1998) and Aishwarya Rai in Hum Dil De Chuke Sanam-(1999), Taal-(1999) and Guzaarish-(2010) were some of the most popular leading ladies during this era. Though they were brilliant performers, they hardly were part of a movie where they were not shown adhered to the wishes of the male lead, society and family. It becomes mandatory to ultimately create an image of an ââ¬Ëidealââ¬â¢ girl/woman for the audience (here consumers) because thatââ¬â¢s how our society works and secondly it becomes easy for that the idea to sell; hence increase in numbers and popularity. Films like ââ¬Å"Dorâ⬠(2006), ââ¬Å"Silsilayâ⬠(2005), ââ¬Å"Tehzeebâ⬠(2003), ââ¬Å"Pinjarâ⬠(2003), ââ¬Å"Chameliâ⬠(2003), ââ¬Å"Sattaâ⬠(2003), ââ¬Å"Filhaalâ⬠(2002), ââ¬Å"Zubeidaaâ⬠(2001) ââ¬Å"Lajjaâ⬠(2001), ââ¬Å"Chandni Barâ⬠(2001) and ââ¬Å"Fizaâ⬠(2000) brought the woman into the spotlight ââ¬â all these films got critical acclaim, but they didnââ¬â¢t turn out to be a commercial hit. Surprisingly, in recent times, No One Killed Jessica was the only ââ¬Ëwomen centric filmââ¬â¢ that sort of worked at the box office. All said and done, it shows that we lack on ideas. We as audience are treading backward as we choose to accept only a specific image of woman being shown. Hence, I would focus on a comparative study of two different bollywood era. This will not only comment on the techniques and style of film making, but it will also comment on the kind of cinema accepted by the masses then and now. It will clearly showcase the image of a girl or a woman being shown by the film makers and its acceptance by the audience. It will talk about how issues of gender, caste, development were perceived in Indian cinema then and now. Hence, it will become a cultural comparative study of two different decades from Indian history and will help us understand that how the term ââ¬ËIndian Cultureââ¬â¢ has evolved over a period of time. A Tentative Bibliography: â⬠¢ Criticisicm and Truth by Roland Barthes |à | |Television commercials and rural women as audience in India by Ila Patel | | | | | |Ways of Seeing by John Berger | | | | | |About Looking by John Berger | | | | | |Women and Art contested Territory by ChicagoJudy | | | | | |Bollywood in Posters by Ausaja. S. M. M. | | | | | |A Thinking Eye by Paul Klee | | Reference Links: www. indianetzone. com www. indianlink. com www. altlawforum. org www. expressindia. com www. semionaut. com www. sebsteph. com www. slideshare. net Heta Vyas MAJ 0310 How to cite Bollywood and Gender, Papers
Thursday, December 5, 2019
Nature of Business Marketing for Woolworths Company- MyAssignmenthelp
Question: Discuss about theNature of Business Marketing for Woolworths Company. Answer: The Woolworths Company has been around since September 22nd, 1924 the day of its inception. The companys founders who include; Starnley Edward Chatterton, Ernest Robert Williams, Harold Percival Chrismas, Cecil Scott Waine and George William Percival Creed played an important role in laying down appropriate foundations in ensuring the company is where it is today(Cameron, et al., ). Over the years, the company has been able to be among the best companies internationally and among the top ten best companies in Australia. The company is a retail company that deals in consumer products and services. Moreover, the company has huge range of products from Woolworths Food group, Endevour drinks and Portfolio businesses. Within Australia, people know the company for its quality brands over the years. The companys Woolworths supermarket, Thomas Dux outlets, Dan Murphys, BWS, Cellarmasters, EziBuy, AHLGroup hotels, among other brands have served the local Australian market since its inception. Customers The market force of a particular area plays a very significant role to the success of a business. Woolworths Company is mainly focusing on ensuring its services within Australia. The company strive to create that excellent experience to their millions of customers within the nation. Since the company has been operating within the nation for a long time now, it has that experience in knowing the preference of the Australian market hence the reason as to why it is successful. Moreover, from the companys modes of operation, it has ensured that their customers are amongst their major priority hence it is promoting loyalty of their customers (Osterwalde, et al., 2014). In addition, the company has managed to keep its huge fun base by ensuring they offer a variety of products to give their clients a wide range of taste of the best products also making it easier to select about preference. Moreover, the company has evolved its business to suit the demand of the current trends where their cl ients are looking for brands that are of the best quality and satisfies their needs. It is such a strategy that the company has been able to cope up with the competition from its major competitors. Competitors Competitors also play an integral role in ensuring a company is successful. Competition within the retail industry is very visible in Australia. The Woolworths Company has been facing stiff competition from companies such as the Wesfarmes limited, the METCASH Limited among other firms that operate in the same sector (Jie and Cox, 2013, 1003-1024). Competition is very good to the noted success of the Woolworths Company. It has been very critical to ensuring that the company produces quality goods and tops up their game in matters of service delivery and customer satisfaction. However, competition can also make a company lose its relevance to the market if not properly managed by the companies that compete for the limited market resources. The government policies help a lot in regulating the competition other than performing its other functions. Political Influence Many companies suffer from influence from the national governments. The politics practiced within a country from policies, political stability and most importantly, the laws that control trade affect the running of a company. Within Australia, the Woolworths Companys products have to comply with the set regulations given by the government to ensure that they continue their operations within the country (Sullivan and Gouldson, 2016). Change in the national laws that govern trade always affects the original running of business within different firms. For instance, the change in established laws may deter Woolworths limited from distributing their products within certain judiciaries even so open their stores within the nation. Certain aspects of the laws such as taxes, laws on marketing and product certification may affect how the company operates. Moreover, the government has been very resourceful for ensuring the development of infrastructure, which has been very useful in ensuring bu siness growth. The government has also fostered technological advancement within Australia hence aiding in promoting businesses. Technological Influence With the current trends, of the digital generations, technology is playing a vital role in ensuring the success of the Woolworths Company. The company has used the latest in the technological advancement tools to ensure that they remain relevant in the growing competition. Moreover, the company is using technology to ensuring their increased production and proper customer service. For instance, the company has invested many resources to make sure that it provides the fresh food to its customers. It is using refrigeration as a technological means of preserving fresh farm products (Osterwalde, et al., 2014). Moreover, the company has been involved in many of the social media platforms where it has used to connect with most of its clients. Such interactions with their clients are very useful since it ensures that the clients are satisfied with the company's products. In addition, the company has also used the mass media as a platform to advertise its commodities. As such, the technology is very useful to the company. Collaborators of the Company Moreover, the collaborators of the company always contribute a lot to ensure that a company is successful. In our case, the collaborators of the Woolworths Company are its employees, its suppliers and its stallholders. The company works with the local farmers within Australia to ensure a constant supply of food products in their stores. Without the efforts of any of the thousands of employees, the stallholders and the suppliers, the company could have closed its doors a while ago. However, the competence of the task holders is very vital to ensuring that the company is successful and that the firm operates with ease. Marketing Research In our case, market research is simply that analysis taken to understand what the market really wants. Companies as the Woolworths Company are among companies that do such research to their customers to know the changing trends in their needs (Hair and Lucas, 2014). Market research is vital to the operations of a company since it will help a company achieve customer satisfaction hence promoting customer loyalty. However, the field is very demanding; it has many considerations for a research to happen. Moreover, in marketing, the composition of the customers is considered. For instance, the Woolworths Company have to ensure that the products they produce favours people from all groups from age, gender, colour economic and educational status. Since, Australia is a multicultural nation hence has many variations in terms of cultures. Another aspect to consider in market research is the customer buying behaviour. The aspect is mainly to predict the customers preferences within a particular time. Many aspects as the place of purchase, the purchased items, time and frequency of purchase, method of purchase, and response to the sales promotion devices need considerations when talking about the buying behaviour, (Solomon, 2014). Moreover, the identification of the customers and their origins are very important when talking about market research. We also need the adequate apparatus to conduct a reliable market research. For instance since different markets have different needs and composition, marketing research have different techniques of research. It can be either analysis of records, observation, interviewing or even controlled experimentation. Other than that, the financial capability of a company is also given a consideration to facilitate a successful research. Developing Market Strategy Marketing research is an integral aspect for the survival of the Woolworths Company. Among the major research marketing factors communications and sales support is an important element. In the section, there are elements of communications that have to be adhered to ensure that there is proper understanding within the company. The Woolworths Company use branding to increase the competitive advantage of the firm in the growing competition (Babin and Zikmund, 2015). For instance, brand promotion has advantages for sellers as well as for customers. A good brand name speeds up shopping for the customer, if the customer can immediately recognize the product, and it will reduce the seller's selling time and effort. When customers repeatedly buy by brand, the seller has protection against competition from other companies (Jie and Cox, 2013, p 1003-1024). Good brands can improve the company's image, and thus speed up acceptance of new products marketed under the same company name. It is parti cularly relevant in the telecommunications and high penetration of the network operator store. Moreover, communication and sales support can be enhance by the visitors and customers of the stores. Through word of mouth, the clients can recommend other customers based on the experiences of former service. Internal communications also play a vital role within the sales support department of the Woolworths Company. The sales staff must be well conversant with the specifications of the products to make them able to be competent in the sales conversations with the clients. Another important aspect to look at is the training and development of the personnel (Arli, et al., 2013). To ensure that the quality of work produced is maintained, companies as the Woolworths are encouraging adequate training for their staff. Woolworths Company ensures that its team members are very conversant with the complex products and services that the company offers. Similarly pricing, reward and recognition systems are very important in ensuring that a marketing strategy is developed. Pricing is very pivotal when it comes to marketing. In competitive markets, the customers always decide where to cut the deals when it comes to the prices. The same applies to the retail business in Australia. The Woolworths Company ensures that their prices are relatively attractive to their clients hence increasing their loyalty (Pulizzi, 2013). Reward and recognition systems are also relevant within marketing. In the Woolworths, the store managers earn their income on various basis. The company rewards and apprise good trait for its team members as such, boosting their motivation towards work. Lastly, the location and the environment of the stores are very important to marketing. The site and the environment of the stores have many considerations in the retailing industry. For instance, most of the Woolworths, stores are located in the urban areas setting, small, midsize and big cities (Arli, et al., 2013). The company has to consider the market forces against the products they sell. The company cannot afford to put up a big supermarket in the rural areas where there is a small consumption rate. In addition, the company has to look at the factor of the customers needs; people from the urban setting often need a fresh supply of farm produce. Developing Marketing Tactics Marketing is very complex and its features very wide. Moreover, advertisement has been the oldest and probably the most known tactic that companies are using today. The use of the different forms of advertisements has taken a wide view of getting the products reach as many people as possible. Companies such as the Woolworths are using the social media to advertise their commodities (Wagner and Hollenbeck, 2014); From Facebook pages amongst other profiles that that can enable increase the sales of their commodities. Another means is by the use of the newspapers and the magazines, journals and other forms of printed media. Moreover, the company has sales officers who do the actual advertising of the products that the company. The sales agents who are well competent with the specifications of the products offer a much more insight of the products that the company offers therefore increasing the sales. Advertisements have the advantage of increasing the sales of the company. However, if not properly advertised, the product might not attractive to the market. For instance, when the company decides to advertise their products on print media over a population of individuals with difficulty in reading, the advertising will be a fail. Many factors also have to be considered when it comes to advertising. Among the many other factors, the target customers are very important to ensuring that the advertisement is not a waste of resources. Another factor to look at is the amount of resource to sustain the advertisement. Some sources of advertising are very expensive. For instance, the use of billboards can be very expensive (Pulizzi, 2013). As such, proper considerations have to be taken to ensure that the tactic of marketing is a success. Recommendations For a business to succeed there are many factors that need some considerations. From both the internal and the external factors that make up the composition of a business. However, not all the elements and factors behind each organization work on themselves. Proper management of each of the factors is very important in ensuring that the business is successful. Moreover, proper management will be very instrumental in ensuring that factors as the political factors and competition do not end up consuming the business rather than make the firm grow. Another thing to consider, every aspect of marketing needs to be properly managed since it the field of marketing deals straight with the clients. Poor handling of the marketing department will ensure that the business does not grow. Conclusion To conclude, proper management of the most important areas of a company has attributed the Woolworths Companys success. The company has ensured that it applies relevant marketing strategies. In addition, the company conducting the rigorous market research is a plus to the survival of its operations in Australia. Moreover, the success of the company is all thanks to its loyal customers of whom the company relates to appropriately. Thus posing a challenge to the upcoming companies on how they should relate to their clients. By putting your clients first is simply putting success first. References Arli, V., Dylke, S., Burgess, R., Campus, R., Soldo, E. (2013). Woolworths Australia and Walmart US: Best practices in supply chain collaboration. Journal of Economics, Business Accountancy Ventura, 16(1). Babin, B. J., Zikmund, W. G. (2015). Exploring marketing research. Cengage Learning. Bailey, J., Price, R., Pyman, A., Parker, J. (2015). 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